Photo by Charles Parker on Pexels

About Me

Hi! I'm Alex, a graduate of AB Interdisciplinary Studies with tracks in Communications and Theatre Arts. At present, I'm working as a Public Relations Executive for a local PR company.

Prior to graduating, I was an officer for the premier collegiate musical theatre organization of the country, Ateneo Blue Repertory. Through my experiences working in the organization and others in Ateneo, I have gained an interest in working in the fields of art and entertainment, and am most drawn to interdisciplinary collaborative work.

I have dabbled in multiple fields including technical theatre, public relations, marketing, production and event management, and TV/Radio broadcasting, and am looking to gain more experience and knowledge to further my skills.

My Written Works

From published to unpublished academic press releases, here's a look at my written works.

Trend Micro empowers women in IT with ‘Get IT Girl!’

To cap off Trend Micro’s annual cybersecurity conference DECODE 2021, Olympic silver-medalist Nesthy Petecio imparted a special message for all women working in male-dominated industries.

The female boxer was featured as a special guest during “Get IT Girl!” to share her experiences and how she rose above the challenges she faced as a woman in the male-dominated sport of boxing. Get IT Girl! has been an initiative of Trend Micro’s since 2019, with the intention of empowering and uplifting women

5 reasons why you should care about your digital footprint

With how widespread the use of technology and the internet has become, it is practically impossible to come across someone that hasn’t used Google at least once in their lifetime. Likewise, people who don’t own a single social media account are far and few between; and while access to such websites have their perks, their accessibility in itself could easily lead to one’s downfall.

In a presentation entitled “Online Privacy and Risk Management” by OSINT Intelligence Analyst Ritu Gill held durin

Lenovo offers two-month long holiday shopping spree

CHRISTMAS is just around the corner, and everybody is looking for the best gift. Now that almost everything can be bought online, the challenge is finding the right shop that can deliver your purchases safely to your doorsteps.

Instead of spending on shipping fees from multiple stores to check off your Christmas shopping list, look no further than Lenovo's holiday shopping spree from October 31 to December 31.

This year's "Lenovo Presents: A Holiday Shopping Spree" features Lenovo premium item
Photo by Charles Parker on Pexels

Marketing & Content Creation

Take a look at some online content and traditional promotions I've worked on.

Welcome to IntelStar 2021

A thesis production of Ateneo's Fine Arts department produced and presented entirely online. Media partnerships with Inquirer, ScenePH, and ClickTheCity also boosted the reach of the show.

CARRIE: The Musical Traditional Promos & Gimmicks

A first in Ateneo, the Ateneo Blue Repertory, in partnership with the Rizal Library, brought the CARRIE universe on campus for the promotion of the musical.

Promotional Gimmicks for Tanghalang Ateneo's AKO: Alpha Kappa Omega

Following CARRIE: The Musical's successful partnership with the Rizal Library, other avenues were explored for the promotion of this frat-centered play.

Product Photography for @idlip.mnl

[Shot on a Samsung phone. Post-processing and editing not done by me.]

Get in touch!

Email: alexandrasih24@gmail.com

LinkedIn: https://www.linkedin.com/in/al...